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Strategically located in the heart of Southeast Asia, Iskandar Puteri in Johor, Malaysia is the ideal location for Global Business Services (GBS), including shared services centres, regional headquarters back-offices, customer service operations and corporate centres of excellence.

Iskandar Puteri’s development as a Smart City is in line with the global trends needed to attract young and talented people and foreign multinationals. For companies with headquarters in Singapore which are looking to expand, Johor’s proximity and cost effective location are very favourable factors.

Just 45 minutes from Singapore’s Central Business District , Iskandar Puteri is the best nearshore solution.



GBS ISKANDAR is an initiative by i2M Ventures Sdn.Bhd (i2M) and it is a specialised programme to facilitate businesses to locate Global Business Services (GBS) Operations in Iskandar Puteri, Iskandar Malaysia.

With GBS ISKANDAR, companies will be able to enjoy expert facilitation in order to meet their GBS location requirements, covering key areas such as talent, infrastructure, liveability and incentives. Additionally, qualified companies will enjoy privileged access to customised incentives provided by GBS ISKANDAR.

This programme is managed by i2M Ventures Sdn Bhd, a wholly-owned subsidiary of Khazanah Nasional Bhd, the Malaysian government’s investment arm.

Expert facilitation

We facilitate global businesses in their growth and expansion plans with our team of GBS location experts. Through our experience and know-how, we help companies take full advantage of Iskandar Malaysia’s excellent business environment, abundant talent pool and various financial incentives.

Customised incentives

In addition to the incentives under the purview of various Government Ministries and Agencies, qualified companies in Iskandar Puteri can apply for GBS ISKANDAR’s customised incentives. Upon approval, qualified companies under the GBS ISKANDAR programme can gain access to an additional layer of customised incentives to subsidize the cost of and build a business case for setting up their GBS operations in Iskandar Puteri.

We work closely with qualified companies to understand their needs in detail, and build a solution and incentives package that makes the most business sense for the companies.


Skilled talent

Iskandar Malaysia talent pool is young, well-educated and highly-skilled, drawn from a local population of 1.8 million. The majority of the workforce has industry experience (e.g., finance, logistics, manufacturing, oil & gas).

Multilingual Powerhouse - Nearly all Malaysians are bilingual (English, Bahasa Malaysia), and around 35% are trilingual (with additional language skills such as Mandarin, Cantonese, Tamil, Japanese).

Abundance of Talent - There are more than 600 institutes of higher-learning in the country, 20 of which are public universities. Johor alone produces 17,000 bachelor’s degree graduates yearly, with 50,000 students enrolled in Johor universities. Initiatives such EduCity add 16,000 more to that total.

Excellent market access & nearshore to Singapore

Iskandar Puteri’s unique location and 45 minutes’ drive from Singapore’s CBD offers opportunities to companies with regional or global headquarters in Singapore.

Combined with its low operating cost, the location allows these headquarters to become effective control towers – strategically located to take advantage of the lucrative and growing Southeast Asian market, while at the same time minimising GBS-related operations costs by leveraging on Iskandar Puteri.

The advantages are apparent in both the supply and demand sides of the equation. Southeast Asia boasts USD 2.2 trillion GDP, 11 countries, and 618 million population. Language diversity is unrivalled, with over 7 language groups and more than 60 languages and dialects.

World-class infrastructure & liveability 

Iskandar Puteri’s infrastructure is extensive, with over 15 highways, 2 airports (including Changi in Singapore – only an hour’s drive away), and ample commercial and residential space.

4 fixed line and 6 mobile telcos deliver world-class telecoms services. Electrical supply is highly reliable and special zones such as the MSC offer additional performance guarantees.

Liveability in Iskandar Puteri ranks high, with a friendly populace, abundant shopping, food and entertainment and a low crime rate.

Competitive cost

Annual salaries for a bachelor’s degree graduate start at USD7,500. Office space is around USD 1.00 – 1.50 psf. Electricity is only USD 0.06 – 0.14 per kW. Apartments rent out at between USD 200 – 750 per month.

Malaysia ranked 18th on the WEF global competitiveness index, and AT Kearney consistently rates Malaysia as a Top 3 SSO location. All this is due to Malaysia’s strengths in infrastructure, cost and business environment.


An attractive layer of incentive programmes are offered by Malaysian Government Agencies such as MIDA, MDEC and IRDA. This includes incentives like tax holidays, infrastructure performance guarantees and personal income tax breaks.

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